01 / The proposition
One trainer, one client, one space.
If you rent floor space from a chain gym you are working around everyone else. Someone is on the rack you need. A member wants a chat mid-set. Your 7am and your 7pm are shaped by somebody else's opening hours.
Here you get the room. You run your session at your pace, with your kit out, your music on, and your client's full attention. Nobody walks through the middle of it.